Fine Tasmanian ice cream with a natural focus
Freshly launched, premium ice cream brand Canopy is inspired by the abundance of ingredients nature provides. With an environmentally conscious proposition, the brand sources fresh, local ingredients to create fine Tasmanian ice cream.
The brief to Birdstone was to create a clean, minimal brand identity that visually represented the natural ethos and heart of the brand — a tree canopy. The design solution overlays meaningful motifs to represent both the product and brand story within the brandmark. A considered use of colour presents the range beautifully and aids product navigation.
Balancing a need for strong sustainable credentials, cost effectiveness and small-order flexibility, we worked with Canopy to identify a suitable packaging supplier for their range.
We helped navigate the complex balance between sustainability and functionality for a small business.
– Iain Blair, Director Technology & Sustainability
Creative Makeable Sustainable
Branding & Identity
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