Moira Mac's

Based in regional Victoria, Moira Mac’s are constantly developing innovative new poultry meals and snacks with their unique shelf-life enhancing technologies.

Consistent portfolio growth has led to a diverse range of products and the need for consolidation and refreshment of their existing branding. Our strategy was to design a flexible, consistent design architecture for existing and new product lines.

The final design includes several new elements that build brand recognition, reinforce provenance and differentiate product tiers throughout various retail channels.

moiramacs.com.au