Moira Mac's

Based in regional Victoria, Moira Mac’s are constantly developing innovative new poultry meals and snacks with their unique shelf-life enhancing technologies.

Consistent portfolio growth has led to a diverse range of products and the need for consolidation and refreshment of their existing branding. Our strategy was to design a flexible, consistent design architecture for existing and new product lines.

The final design includes several new elements that build brand recognition, reinforce provenance and differentiate product tiers throughout various retail channels.