A major grower of quality fresh produce, Mulgowie Farms sells many of their products in the produce section of the supermarket. Research revealed that one of their key products, green beans, was not front of mind for consumers as a main meal component.
Our strategy centred on making meal suggestions a principal part of the product branding. Fun messages, bright colours and delicious recipe ideas were introduced over four individual pack designs. The resulting disruption on shelf engages consumers with suggestions on how the beans could be introduced into their meals.