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Cobber, working hard in the field

October 16, 2017




We’re always excited by challenging design projects, and there is no doubt that the Cobber rebrand presented us with many, from both a merchandising and supply chain perspective. 

Our design strategy and solution for the Cobber range has been highly successful in the market, delivering solid growth and awareness.


After we have completed a project it’s always rewarding to see our designs in the field, and this great photo of boarder collie Riley, taken by her owner Bec Sneath demonstrates the new Cobber packaging at work.


Bec, is a beef and dairy farmer managing a property in Kyogle, in the far North of New South Wales. Raised on the farm as a sixth-generation dairy farmer, working with dogs and horses each day fuels Bec's passion for a hard day's yakka on the farm. In addition to running the farm she keeps busy with her own photography business, managing horses and being a mother of three.


Our redesign was a significant part of the overall Cobber rebrand strategy, which also included establishing the Cobber Challenge. Now in its 2nd year, the Cobber Challenge records the performance of working dogs over a 3 week period.


Riley competed in this year’s competition against 11 other working dogs from all over Australia. He placed 2nd with an impressive performance of 609.5 km covered at an average speed of 5.07 km/h. His Working Time of 120h 12m 45s was all fueled by Cobber Working Dog!

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