It is what's inside that counts

We’ve recently helped Carman’s launch their exciting Super Seed & Grain Crackers into the health category. Our challenge was to design a rigid plastic inner tray that would protect and display the product, but also provide the consumer with a unique extension of the Carman’s brand experience.

Birdstone worked with Carman’s marketing and product development teams, and their packaging supplier, to deliver a solution that was both creative and makeable. Our design strategy and process yielded several concepts that were refined for research using our prototyping service.

Despite the unique challenge and a tight deadline, we’re delighted to have played our part in delivering this clever tray design and support another successful launch for Carman’s.