Our journey to a greener future
We help brands navigate to a greener future and the ultimate goal of a circular economy. Using our unique methodology we blend clever thinking, innovation experience and technical expertise to deliver solutions that are creative, makeable and sustainable.
2025 National Packaging Targets
Established by the Federal Government and Australian Packaging Covenent Organisation (APCO), Australia’s National Packaging Targets provide a framework for waste management, recycling and resource recovery.
100% reusable, recyclable or compostable packaging.
70% of plastic packaging being recycled or composted.
50% of average recycled content included in packaging.
The phasing out of problematic and unnecessary single-use plastics packaging.
sustainable packaging plan and roadmap.
innovative packaging solutions.
suitable materials and systems.
leverage our extensive supplier contacts.
With growing awareness of the climate crisis and our impact on the planet there has been a significant societal shift towards sustainability and environmentally conscious living. Brands can connect with their customers by recognising the value of sustainability in society and embracing sustainable practices.
It can be challenging for both brands and consumers to understand and recognise eco-fact vs eco-image. We can advise on compliance with government policy, operational/functional performance, common mistakes, environmental education and how to translate sustainable values and goals into credible outcomes.
At Birdstone we can work with you to establish your Sustainable Packaging Plan and Roadmap that will cover operational requirements, product performance and ways to position your brand with green credentials.