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Our journey to a greener future

We help brands navigate to a greener future and the ultimate goal of a circular economy. Using our unique methodology we blend clever thinking, innovation experience and technical expertise to deliver solutions that are creative, makeable and sustainable.


Sustainable Considerations

2025 National Packaging Targets

Established by the Federal Government and Australian Packaging Covenent Organisation (APCO), Australia’s National Packaging Targets provide a framework for waste management, recycling and resource recovery.


2025 Targets:

  • 100% reusable, recyclable or compostable packaging.

  • 70% of plastic packaging being recycled or composted.

  • 50% of average recycled content included in packaging.

  • The phasing out of problematic and unnecessary single-use plastics packaging.

Birdstone support

sustainable packaging plan and roadmap.

Build –

innovative packaging solutions.

Design –

Advise –

suitable materials and systems.

Network –

leverage our extensive supplier contacts.

Going green

With growing awareness of the climate crisis and our impact on the planet there has been a significant societal shift towards sustainability and environmentally conscious living. Brands can connect with their customers by recognising the value of sustainability in society and embracing sustainable practices.

Sustainable challenges

It can be challenging for both brands and consumers to understand and recognise eco-fact vs eco-image. We can advise on compliance with government policy, operational/functional performance, common mistakes, environmental education and how to translate sustainable values and goals into credible outcomes.

Solution roadmap

At Birdstone we can work with you to establish your Sustainable Packaging Plan and Roadmap that will cover operational requirements, product performance and ways to position your brand with green credentials.

Are you looking for ways your brand can go green? Get in touch.

What sustainability issues are you most intersted in?

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We will work with you to simplify this complex challenge, start your journey, build momentum and drive towards your sustainable vision.

Iain Blair — Director of Technology & Sustainability
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