Glow

Retail pet care giant, Pet Stock contracted us to design the brand and packaging for their new dog food range.

Building on the core philosophy of “nutrition that cares”, we developed a friendly and trustworthy brandmark, utilising multiple colours across the core range of products to differentiate on shelf. The brand's ingredient credibility was further strengthened by highlighting fresh ingredient photography on both front and back of pack.

Throughout the design process we were also heavily engaged with packaging suppliers to maximise the production capabilities of the selected pack formats.