Schweppes
A new bottle shape to showcase the world’s finest sparkling beverages
Known for its quality mixers and sparkling beverages, Schweppes Australia engaged Birdstone to design a contemporary update of the iconic Schweppes omelette bottle.
The design solution celebrates the history of Schweppes in a contemporary context through its unique and elegant waist design. The bottle design is replicated in both glass and PET materials — differentiating products across multiple retail categories while creating a distinctive family of products.
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The result is an unmistakeably Schweppes bottle and the re-establishment of the brand as a premium range in all formats.
“
Creating a cohesive brand aesthetic across two distinctly different packaging materials was both challenging and rewarding. We are extremely proud that Schweppes trusted us with this project.
”
– Grant Davies, Design & Strategy Director
Creative Makeable Sustainable
Design Strategy
Idea Generation
Concept Development
Structural Design
Branding & Identity
User Experience
Prototyping
Test & Learn
Supplier Management
Manufacturing
Technology
Sustainable Strategy
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