Cabot's Ready Bucket
Redefining the deck care user experience
As the leading deck care brand in Australia, Cabot's are always striving for innovation. For summer 2020 they launched a unique new product that fuses the functionality of the existing Deckhand bucket with the convenience of a pre-filled pail.
The challenge of designing packaging that could perform both functions required specialist structural design capability with both product and packaging experience. Working with our production partners NCI Packaging, we designed and developed the Cabot's Ready Bucket.
The Cabot’s Ready Bucket holds decking oil securely — from filling, through the supply chain, into store and at home during application. Structurally, a tamper-evident integrated seal keeps the product from leaking during transport, while an internal pad-off platform accommodates applicators and rollers. Our solution adds value and reduces complexity at every stage of the consumer experience.
Read more about Cabot's and our WorldStar award here.
“
Birdstone worked closely with our packaging suppliers whilst keeping the consumer at the heart of the design. This ensured the Cabot’s Ready Bucket was efficient to manufacture, cost effective to buy and provided a great customer experience.
”
– Stuart McCausland, Cabot's Marketing Manager
Creative Makeable Sustainable
Design Strategy
Idea Generation
Concept Development
Structural Design
User Experience
Prototyping
Test & Learn
Supplier Management
Manufacturing
Technology
Sustainable Strategy
Material Specification
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