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Billie's Bowl

Creating an Aussie made, affordable dog food, without any compromises

Billie’s Bowl is a new Aussie dog food delivering the right blend of all the good stuff your dog needs, in one tail-wagglingly delicious bowl.

Our client wanted to establish a new dog food that targets consumers looking for an affordable, Australian made option for their dog, without any compromises. Birdstone were brought into the project at the strategy stage to consolidate the brand positioning, before rolling out the brand name, identity and packaging.

The packaging strategy is built around Billie, with engaging illustrations adding a sense of playfulness to the brand. Fun typography and a bright, eye catching colour palette assist shelf stand out in store.

From concept through to packaging roll out, Birdstone are exceptional to work with. The team really hit the brief, bringing Billie to life through packaging design that truly disrupts on shelf. 

– Bec Ryles, PETstock

Creative Makeable Sustainable

Design Strategy

Idea Generation

Concept Development

Structural Design

Branding & Identity

Graphic Design

Finished Art


Supplier Management



Solution Roadmap

Material Specification

Policy Guidance


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