Billie's Bowl

Creating an Aussie made, affordable dog food, without any compromises
Birdstone_Web_Folio_BilliesBowl_Hero.png

Billie’s Bowl is a new Aussie dog food delivering the right blend of all the good stuff your dog needs, in one tail-wagglingly delicious bowl.

Our client wanted to establish a new dog food that targets consumers looking for an affordable, Australian made option for their dog, without any compromises. Birdstone were brought into the project at the strategy stage to consolidate the brand positioning, before rolling out the brand name, identity and packaging.

The packaging strategy is built around Billie, with engaging illustrations adding a sense of playfulness to the brand. Fun typography and a bright, eye catching colour palette assist shelf stand out in store.

lorem ipsum

lorem ipsum

Creative Makeable Sustainable

Design Strategy

Idea Generation

Concept Development

Structural Design

Branding & Identity

Graphic Design

Finished Art

Creative_Makeable_Sustainable_Rings.png

Supplier Management

Manufacturing

Technology

Solution Roadmap

Material Specification

Policy Guidance

Birdstone_Web_Folio_BilliesBowl_Range.png
Birdstone_Web_Folio_BilliesBowl_yellow_illustration.png
Birdstone_Web_Folio_BilliesBowl_purple_illustration.png
Birdstone_Web_Folio_BilliesBowl_store_portrait.png

You may also be interested in...

BC_web_CTA_FBB.png
Do you have a similar product? 
We would love to chat with you about it.