A refreshing new look for Houston’s Farm fresh produce
As a renowned supplier of quality retail branded products to Woolworths, Houston's Farm asked us to help them update their own product brand for national channels.
A key part of the design solution was to build a consistent architecture across multiple formats with improved in-store navigation. The packaging strategy combines bright colour blocking and a playful script to stands out in the fresh produce aisle. Salad mixes and kits are differentiated by ingredient based patterns.
This diverse product range required the blending of graphic and structural design solutions to create a consistent portfolio for Houston's Farm.
– Grant Davies, Design & Strategy Director
Creative Makeable Sustainable
Branding & Identity
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