Ridley Corporation is Australia’s leading provider of high performance animal nutrition solutions sold through animal fodder and pet specialty stores under its Barastoc, Cobber and Rumevite brands.

Birdstone was selected to refresh the packaging of these retail brands as part of Ridley’s strategy to build more relevant and motivating marketing mixes.


These channels present a number of challenges including highly variable lighting levels and product is often ranged on its side on pallets.


Our strategy involved working backwards from the product in the real world, developing  a pack architecture and design that not only addressed these challenges but took advantage of them.