Refreshing Barastoc for optimal retail palletisation
Ridley Corporation is Australia’s leading provider of high performance animal nutrition solutions sold through animal fodder and pet specialty stores under its Barastoc, Cobber and Rumevite brands.
Birdstone was selected to refresh the packaging of these retail brands as part of Ridley’s strategy to build more relevant and motivating marketing mixes.
These channels presented a number of challenges including highly variable lighting levels and variable product presentation, often ranged flat on pallets.
Our strategy involved working backwards from the product in the real world, developing a pack architecture and design that not only addressed these challenges but took advantage of them.
The outcome has exceeded our expectations. Not only have the redesigned packs been popular with resellers but our increased sales are showing it is resonating with consumers.
– Ian Moore, Ridley Marketing Manager
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