Precinct
An artisian bakery that’s 100% gluten free
Precinct are well known for making quality artisan bread that is 100% gluten free. Highly regarded in the market, Precinct sought to increase their brand awareness and extend product shelflife across their growing range of products.
A refined brandmark and the introduction of a neutral masterbrand colour palette was the foundation for the updated brand identity. A twisted ribbon device was introduced to increase brand equity and provide customers a recognisable element that could be applied across the large portfolio of Precinct products.
Birdstone provided technical expertise regarding packaging formats and material specifications that improved the shelf life of these freshly baked products and enabled improved automation in the factory.
Creative Makeable Sustainable
Design Strategy
Idea Generation
Concept Development
Structural Design
Branding & Identity
Graphic Design
Finished Art
Prototyping
Test & Learn
Solution Sourcing
Supplier Management
Manufacturing
Technology
Digital Printing
Solution Roadmap
Material Specification
Policy Guidance
“
We're delighted with how the ribbon device elevates the brand and creates a family of products with strong shelf presence.
”
– Rebecca O'Leary, Senior Designer
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