Precinct

An artisian bakery that’s 100% gluten free
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Precinct are well known for making quality artisan bread that is 100% gluten free. Highly regarded in the market, Precinct sought to increase their brand awareness and extend product shelflife across their growing range of products.

 

A refined brandmark and the introduction of a neutral masterbrand colour palette was the foundation for the updated brand identity. A twisted ribbon device was introduced to increase brand equity and provide customers a recognisable element that could be applied across the large portfolio of Precinct products.

 

Birdstone provided technical expertise regarding packaging formats and material specifications that improved the shelf life of these freshly baked products and enabled improved automation in the factory.

Creative Makeable Sustainable

Design Strategy

Idea Generation

Concept Development

Structural Design

Branding & Identity

Graphic Design

Finished Art

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Prototyping

Test & Learn

Solution Sourcing

Supplier Management

Manufacturing

Technology

Digital Printing

Solution Roadmap

Material Specification

Policy Guidance

We're delighted with how the ribbon device elevates the brand and creates a family of products with strong shelf presence.

– Rebecca O'Leary, Senior Designer
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