Tan Lines Distilling
A Townsville distillery with a bright and sunny and sense of humour
Townsville based Tan Lines Distilling engaged Birdstone to provide complete packaging solutions for their new range of spirits. Founder of Tan Lines Distilling, Aaron, sought packaging which was bar-friendly, easy to use and differentiated by humour, while setting the challenge of creating a second use for the product label.
Birdstone specified a tall, sleek bottle which not only stood out on shelf, but was comfortable to hold and pour in the heat of bar-service. The label design strategy centres around the Australian summer, with a humorous nod to a series of unfortunate tan lines. Using a limited colour pallet and a tightly cropped composition, the abstract design requires clever thought and interpretation.
Showcasing a different character's tan line on each bottle within the range, Birdstone created a set of collectable designs, with labels that could be peeled off and reapplied as stickers. Working directly with the supplier we were able to source a suitable material and create a solution that met this technical challenge.
– Aaron Rieniets, Tan Lines Distilling Founder
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