Tan Lines Distilling

A Townsville distillery with a bright and sunny and sense of humour
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Townsville based Tan Lines Distilling engaged Birdstone to provide complete packaging solutions for their new range of spirits. Founder of Tan Lines Distilling, Aaron, sought packaging which was bar-friendly, easy to use and differentiated by humour, while setting the challenge of creating a second use for the product label.

Birdstone specified a tall, sleek bottle which not only stood out on shelf, but was comfortable to hold and pour in the heat of bar-service. The label design strategy centres around the Australian summer, with a humorous nod to a series of unfortunate tan lines. Using a limited colour pallet and a tightly cropped composition, the abstract design requires clever thought and interpretation.

Showcasing a different character's tan line on each bottle within the range, Birdstone created a set of collectable designs, with labels that could be peeled off and reapplied as stickers. Working directly with the supplier we were able to source a suitable material and create a solution that met this technical challenge.

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– Aaron Rieniets, Tan Lines Distilling Founder

Creative Makeable Sustainable

Design Strategy

Idea Generation

Concept Development

Branding & Identity

Graphic Design

Finished Art

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Solution Sourcing

Supplier Management

Manufacturing

Technology

Digital Printing

Material Specification

Policy Guidance

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