Telstra Packaging Design System

Rethinking how a major brand approaches packaging with a sustainable focus

As part of a strategic repositioning of the Telstra brand, Birdstone were challenged by Telstra to reimagine how they approach packaging. With a vast portfolio of products sourced from multiple suppliers, Telstra had an inconsistent packaging style that did not represent the brand positioning or future strategy of their business.

Our solution blends refined brand elements with sophisticated structural design to create a consistent packaging suite that can be executed by multiple suppliers globally. The design architecture features only necessary messaging and thoughtful use of colour and illustration to create a cohesive, engaging user experience.

 

Bespoke structural designs achieve a significant reduction in packaging materials and plastics, positioning Telstra as a leader in sustainable design and saving hundreds of tonnes in packaging annually. The reduction in materials has created significant improvements in packaging costs, logistics, delivery efficiency and overall savings.

Read more about our award winning design solution here.

The new system is outstanding, exceptional and amazing.

– 2020 Transform Awards Judges

Creative Makeable Sustainable

Design Strategy

Idea Generation

Concept Development

Structural Design

Branding & Identity

Graphic Design

User Experience

Finished Art

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Prototyping

Test & Learn

Supplier Management

Manufacturing

Technology

Sustainable Strategy

Solution Roadmap

Material Specification

Policy Guidance

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