Telstra Packaging Design System
Rethinking how a major brand approaches packaging with a sustainable focus
As part of a strategic repositioning of the Telstra brand, Birdstone were challenged by Telstra to reimagine how they approach packaging. With a vast portfolio of products sourced from multiple suppliers, Telstra had an inconsistent packaging style that did not represent the brand positioning or future strategy of their business.
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Our solution blends refined brand elements with sophisticated structural design to create a consistent packaging suite that can be executed by multiple suppliers globally. The design architecture features only necessary messaging and thoughtful use of colour and illustration to create a cohesive, engaging user experience.
Bespoke structural designs achieve a significant reduction in packaging materials and plastics, positioning Telstra as a leader in sustainable design and saving hundreds of tonnes in packaging annually. The reduction in materials has created significant improvements in packaging costs, logistics, delivery efficiency and overall savings.
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Read more about our award winning design solution here.
“
The new system is outstanding, exceptional and amazing.
”
– 2020 Transform Awards Judges
Creative Makeable Sustainable
Design Strategy
Idea Generation
Concept Development
Structural Design
Branding & Identity
Graphic Design
User Experience
Finished Art
Prototyping
Test & Learn
Supplier Management
Manufacturing
Technology
Sustainable Strategy
Solution Roadmap
Material Specification
Policy Guidance