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Telstra Packaging Design System

Rethinking how a major brand approaches packaging with a sustainable focus
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As part of a strategic repositioning of the Telstra brand, Birdstone were challenged by Telstra to reimagine how they approach packaging. With a vast portfolio of products sourced from multiple suppliers, Telstra had an inconsistent packaging style that did not represent the brand positioning or future strategy of their business.

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Our solution blends refined brand elements with sophisticated structural design to create a consistent packaging suite that can be executed by multiple suppliers globally. The design architecture features only necessary messaging and thoughtful use of colour and illustration to create a cohesive, engaging user experience.

 

Bespoke structural designs achieve a significant reduction in packaging materials and plastics, positioning Telstra as a leader in sustainable design and saving hundreds of tonnes in packaging annually. The reduction in materials has created significant improvements in packaging costs, logistics, delivery efficiency and overall savings.

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Read more about our award winning design solution here.

The new system is outstanding, exceptional and amazing.

– 2020 Transform Awards Judges

Creative Makeable Sustainable

Design Strategy

Idea Generation

Concept Development

Structural Design

Branding & Identity

Graphic Design

User Experience

Finished Art

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Prototyping

Test & Learn

Supplier Management

Manufacturing

Technology

Sustainable Strategy

Solution Roadmap

Material Specification

Policy Guidance

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