“A fantastic blend of sustainability and design”
We are pleased to announce our redesign of Telstra’s packaging design system has been awarded Gold for Best Use of Packaging at last night’s first annual Transform Awards, Australia and New Zealand. Established in 2009, the Transform Awards recognises and celebrates design transformations around the world.
We are proud of our work extending Telstra’s rebrand into the complex world of sustainable packaging, being recognised in a room of industry specialists.
“With an updated visual identity and complex portfolio, Telstra’s packaging needed to communicate the brands messaging, while still serving the practical purpose of protecting its products. By reworking the packaging design from the very fundamentals, the new system is, according to judges “Outstanding, exceptional and amazing”.” – Brittany Golob, Editor in Chief of Transform Magazine
Telstra’s commitment to sustainability and investment in strategic design is commendable, reiterating their position as an industry leader. Thank you to everyone involved at Telstra, it has been a pleasure to collaborate with you on this important project.
Thanks to Transform Awards for the opportunity to showcase and celebrate design. You can view the impressive calibre of winners in the Transform Awards Book, or watch the virtual ceremony below.
