Telstra – PIDA Finalists 2021


Birdstone is proud to announce our sustainable redesign of Telstra’s packaging suite has been shortlisted as a finalist for the 2021 Australasian Packaging Innovation and Design Awards (PIDA).


Coordinated by the Australian Institute of Packaging, the annual PIDA Awards program has been designed to recognise companies and individuals who are making a significant difference in their field across Australia and New Zealand. Our sustainable design system for Telstra is a finalist for both Domestic & Household Packaging Design of the Year and Sustainable Packaging Design of the Year.


Designed with simplicity and sustainability at the forefront, our packaging solutions for Telstra blends innovative brand design with sophisticated structural design. With a significant reduction in packaging materials and plastics, the refreshed packaging positions Telstra as a leader in sustainable design. It is great to see Telstra among a multitude of innovative, sustainable design solutions being created and celebrated across our industry. You can see the full list of finalists over at PKN magazine. We look forward to the virtual ceremony later this May!

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