Tasty Little Things
Branding that's as delicious as the product itself
Tasmanian brand Omni Salt produces a range of popular seasoning products based on delicious local sea salt and poppy seeds. Looking to streamline fulfillment and broaden their product range Omni Salt engaged Birdstone to undergo a rebrand with a new name, logotype and packaging range.
Highlighting the appetite appeal and versatility of the product, Birdstone created the Tasty Little Things brand. Playful type and product ingredients interact to create a dynamic composition that varies across flavours within the range.
A neutral colour pallet for the masterbrand allows for the seasoning flavour to be reflected through a single, bold colour on pack, that blocks on shelf. The packaging is elevated from multi-labeled packs to digitally printed pouches, which has streamlined product fulfillment.
“
We’re so thrilled with our new look. Big thanks to the Birdstone team for the brand concept, new packaging, and slick new website. We’ve loved working with you!
”
– Emily Quintin, Tasty Little Things Director
Creative Makeable Sustainable
Design Strategy
Idea Generation
Concept Development
Branding & Identity
Graphic Design
Finished Art
Solution Sourcing
Supplier Management
Manufacturing
Technology
Digital Printing
Material Specification
You may also be interested in...
