Tasty Little Things
Branding that's as delicious as the product itself
Tasmanian brand formally known as Omni Salt, produces a range of popular seasoning products based on delicious Tasmanian sea salt and locally grown poppy seeds. Looking to streamline fulfilment, while broaden the product range, Omni Salt engaged Birdstone to undergo a rebrand with a new brand name, logotype and packaging range.
Highlighting the appetite appeal and versatility of the product, Birdstone created the Tasty Little Things brand. Playful type and product ingredients interact to create a dynamic composition that varies across flavours within the range. A neutral colour pallet for the masterbrand allows for the seasoning flavour to be reflected through a single, bold colour on pack, that blocks on shelf. The packaging is elevated from multi-labeled packs to digitally printed pouches, which has streamlined product fulfillment.
“
We’re so thrilled with our new look. Big thanks to the Birdstone team for the brand concept, new packaging, and slick new website. We’ve loved working with you!
”
– Emily Quintin, Tasty Little Things Director
Creative Makeable Sustainable
Design Strategy
Idea Generation
Concept Development
Branding & Identity
Graphic Design
Finished Art
Solution Sourcing
Supplier Management
Manufacturing
Technology
Digital Printing
Material Specification
