GF Batter is well known for their delicious, golden, crispy battered products. Their line of frozen products ensures the coeliac community doesn’t miss out on fish and chip night!
With the popularity of their fan base growing and new retailers coming on board weekly, it was time to streamline their packaging process and upgrading the presentation of the brand.​
The bold new look not only stands out in the freezer but is hard to walk past with that delicious crispy golden batter shining front and centre. Moving from a clear labelled bag to a printed pouch provided the perfect opportunity to introduce photography to showcase the mouthwatering final product and increase appetite appeal. Colour and iconography help shoppers navigate the range and dietary requirements.​
A Birdstone led website refresh and strategic social media strategy supporting the new packaging launch have delivered very promising boosts in traffic across all digital platforms, and increased sales and retailer requests.
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Launching a new product is challenging for a small business. From the beginning Birdstone
have been true creative partners, designing a distinctive brandmark, optimised packaging and an engaging online presence for us.
– Sonia Scomazzon, GF Batter Founder
