Dr. Bec
Brand Strategy & Design
Cat lover and highly experienced vet Dr. Bec has spent 20 years in clinic specialising in cat heath. Harnessing this wealth of knowledge Dr. Bec has created her just for cats range to give cat owners science-backed supplements for cats’ unique health needs, at home.
Birdstone were involved from the outset guiding Dr. Bec and her team with brand strategy and naming workshops and collaborating through the concept development process.
Clear messaging and a friendly tone of voice present key insights identified in the strategy sessions. A cheery colour palette, modern serif typeface ensure this is clearly communicated across all customer facing platforms.
Early sales and teamed with great product reviews are very positive confirming Dr. Bec is set to make positive changes in the cat health.
The resulting brand is friendly, fun and most importantly, grounded in science. Full of character, the brandmark pairs polished, confident lettering with the playful illustration of a cat. The brandmark is central to all aspects of the brands visual language always ensuring a strong brand presence.
