Birdstone shortlisted for the world’s most prestigious packaging design awards


As one of the most internationally renowned packaging design competitions the Pentawards recognise global excellence in the field of packaging. Celebrating their 15th year, the Pentawards have today revealed their 2021 shortlist. Birdstone is proud to announce our redesign of the Telstra Packaging Design System has been shortlisted for excellence in Sustainable Packaging Design. Competing against over 2,000 Pentawards entries, Telstra has been selected for excelling across the pillars of Sustainability, Creativity & Innovation and Brand & Emotional Connection.


Thanks to our wonderful client Telstra who have strived to be an industry leader for sustainable design, and Pentawards for recognising the value of innovation and excellence within packaging. While the 2021 Winners and Gala Ceremony cannot proceed in person, we are very much looking forward to virtually celebrating the best of packaging design from across the world. Wish us luck!

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